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Quick Facts

Phone Number:
1-800-972-3030
Bank Website:
53.com
Assets Managed:
$109.20 Billion
Headquarters:
Cincinnati, OH
Date Established:
January 1st, 1865
Equal Housing Lender / Member FDIC
Fifth Third Bank

Profile Information:

Bank Headquarters: Cincinnati, Ohio, United States
Stock Symbol: FITB
CEO: Kevin T. Kabat

The Fifth Third Bank is an American bank with its headquarters in the mid west states of Ohio. The bank operates with a total of eighteen affiliates with over 1,300 banking branches across the Midwestern and South-western United States. The bank has had a long history in the state of Ohio with its roots going back to 1858 when the Bank of the Ohio Valley opened in Cincinnati.

During the financial crisis the bank took a different approach to its involvement with the community. Through its community outreach program the bank made grants to various foundations in the communities in Ohio such as community house and the revitalization of neighborhoods in less fortunate areas of the cities. Also with donations to charitable donations the bank still managed to leave a large positive social footprint despite losing
$1.07B off its operating income in the same year. The company’s financial reports show that in the year ending 2008 Fifth Third Bank made $8.498B in revenue which was an increase of around 5% on the previous year. These mixed results for the company are however much more positive than some of the larger banks, including the collapse of the Lehman Brothers Bank. As of 2007 Fifth Third is among the banks in the United States Midwest with $223B in assets.

The bank has been in the news a few times and suffered some negative publicity when there was an article published on the banks lack of data security. It was reported that nearly 46 million credit cards were compromised when hackers breach the computer systems of the bank and accessed information about customer transactions for the previous four years. The bank has also been a victim of internet based phishing scams in which users were tricked into believing they were visiting the Fifth Third Banks websites however they were victims of fraudulent activity.


Fifth Third bank has been involved in a lot of corporate restructuring in the last few years and in 2007 the bank announced the acquisition of two new banks, which were the R-G Crown Bank and the First Charter Bank of Charlotte. The bank also added almost 100 branches to its portfolio with these purchases, the most being 57 in the Atlanta market in Georgia. The bank however missed out on the acquisition of the National City branches in Pittsburgh when the First Niagara Bank was chosen by PNC to be the buyer.


Despite First Third’s previous setbacks in relation to customer security they are endeavoring to provide the best service for customers in the future. They aim to do this by striving for diversity as they believe that through diversity the differing perspectives that arrive will make them more able to deliver a better service. This vision clearly puts customers first and places the customers and the employees as the company’s number one assets, which is a novel approach in a finance market.








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