An effect that comes about thanks to price chance and occurs when consumers buy less of a good that is priced high and more of a good that is priced low. This effect is negative in most cases as it often comes about when consumers are switching from brand names in order to fight back against rising prices and lower living standards.

Previous Terms: 1031 Exchange, 1035 Exchange, AARP, Abeyance, Abstraction Principle, Accelerated Amortization, Acceptance Credit, Acceptance of a Bill of Exchange, Accommodation Bill, Accommodation Endorser